AutoMenu is a multilingual online shop offering products from over a dozen car care brands (including ADBL, Work Stuff, Car Gods, 3D, Lake Country and CWORKS). The aim was to create a professional sales platform combining retail sales with wholesale (B2B) customer service, featuring comprehensive navigation across several hundred products and educational content to support sales.
Scope of work
- Implementation and configuration of a shop based on WooCommerce
- Design and implementation a multi-level category structure (categories, sub-categories and classification by manufacturer brand)
- Configuration advanced product filters (filtering by category, brand, price, availability status and the proprietary „Stages” taxonomy — the 9 stages of the detailing process)
- Implementation multilingualism (English / Georgian / Russian) with a language selector
- Integration local payment gateways (Bank of Georgia, Flitt) tailored to the Georgian market, with support for the GEL (₾) currency
- Implementation of the function wishlists and customer account panels (order history, saved addresses, settings)
- Configuration promotions and discounts scheme (strikethrough prices, dynamic discounts, „Sale”, „Bestsellers” and „New Arrivals” sections)
- Implementation of the function B2B: wholesale enquiry and bulk order forms (Wholesale Application, Bulk Order Inquiry)
- Section content / blog with car care guides designed to boost SEO and sales
- Configuration compliance with the GDPR — a comprehensive cookie banner with granular consent management (essential / analytics / marketing)
- Integration with newsletter and social media channels (Facebook, Instagram, TikTok, LinkedIn)
- Optimisation for SEO (metadata, structured data, Google Site Kit integration)
Effect
A comprehensive, scalable e-commerce platform serving both retail and wholesale customers, with intuitive navigation through a wide range of products, full multilingual support and local payment methods.
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